For each item that we sell, a percentage of the proceeds will be donated to a registered charity. You can feel good that for each purchase you make, you are giving back.
For our first collection, we have chosen to support The New Mom Project. They provide marginalized families with basic baby necessities to get them off to a great and loving start. There are women that are starting their new lives as mothers without the basic necessities to care for a baby. We want to help change this.
For our second collection with our men's designs, we will be donating to the Princess Margaret Cancer Foundation, one of the top 5 cancer research centers in the world and a place that's close to our hearts.
For future designs, our customers will choose the charities we support. You can read the story for each shirt and hear which charity has been chosen.
We have a goal of giving back $100,000 by 2021 and believe anything is possible.